Small business owners looking to monitor their reputation must join the social media conversation. Successful small business owners will facilitate conversations on multiple platforms and, in turn, better connect with their customers.

Expert advice on how small businesses can improve their online presence through strategic use of social media. Identify the outlets your business should be by first identifying where your customers are online.

Experts and marketing strategists explain why social media and new technology push the limits of traditional marketing. Hear their thoughts on why business owners should not overlook investing in social media tools.

Experts and marketing strategists provide insights and recommendations on topics like using editorial calendars and customer engagement to help small business owners use social media to promote and grow their business.

Dun & Bradstreet Credibility Corp. hosts an expert panel discussion on small business lending with Jeff Stibel, Dun & Bradstreet Credibility Corp. CEO, Professor John Paglia of Pepperdines Graziadio School of Business and Management, Jeff Moore, Vice President of First California Bank, and Bryan Moeller, Senior VP  Director of Small Business Banking, Wells Fargo & Company.

Some of the topics discussed include:
- How to find funds for your small business
- What banks look for when lending
- Misconceptions on small business lending
- Common mistakes when building a small business profile
- Effects of todays economy on small business
- The difference between personal and small business credit

Jeffrey Stibel, Chairman and CEO of Dun & Bradstreet Credibility Corp., explains why it's important to be transparent and to develop a close, personal relationship with your banker even before you need a loan. Along with your overall credit profile, building a personal relationship with your banker can help establish your credibility, which can play a major role when seeking a loan.

Click here to watch the full-length panel discussion.

Professor John Paglia of Graziadio School of Business and Management at Pepperdine University discusses the most common resources small businesses seek when looking to raise capital. Small businesses most frequently attempt to raise capital through bank loans, but other options include credit cards, friends and family, and equity capital.  Click here to watch the full-length panel discussion.

Bank loans are not the only elements affecting your business growth. Jeffrey Stibel, Chairman and CEO of Dun & Bradstreet Credibility Corp., discusses how other factors, including better payment terms, also factor into expanding your financial success.

Click here to watch the full-length panel discussion.

Customer service is a key component of your reputation management. Randy Garn, CEO of Prosper Inc. and coauthor of Prosper: Create the Life You Really Want, gives examples of what you can do to earn praise from your customers.

Ethan Willis, CEO of Prosper Inc. and coauthor of Prosper: Create the Life You Really Want, talks about how reputation management, both online and offline, should be a priority for small businesses.