Use your blog to interact with customers and answer questions. Jason Falls, CEO of Social Media Explorer LLC, explains how his blog is his primary source of leads and that LinkedIn is an underrated means of attracting clients.
Establishing credibility assures your customers that your company is trustworthy and legitamate. Walter Bachtiger, CEO of Voicebase.com, explains how Dun & Bradstreet (DandB.com) provided validation for his business.
Finding the right business partners is essential for startups with limited funds. CEO of Voicebase.com, Walter Bachtiger, shares his insights on finding trustworthy business partners through traditional networks of investors, venture capitalists, and angel investors as well as well-known and established companies.
Most small businesses don't approach social media marketing with a strategy to effectively exploit free online tools. Paul Colligan, CEO of colligan.com, discusses the strategy behind social media marketing and shares examples of ways to increase your online following in Facebook, Youtube and more.
Without another primary source, many businesses and business owners go to D&B to get more information about another company. Bita Ardalan, head of the National Specialized Lending Group at Union Bank, shares her experience using D&B as a resource.
CEO of Revolution Prep, Jake Neuberg explains how business results, customer satisfaction and industry comparisons weigh heavily on a company's credibility.
Consistency is key in promoting online credibility. Online credibility expert, Mari Smith, discusses why the look and feel of your company's online presence should follow your company's branding elements. In addition to consistent branding, regularly providing valuable content regularly increases levels of trust and connection between a company and its customers.
Building trust with your customers is the first step in forming a credible online presence. Entrepreneurial coach, Jim Kukral, discusses how content marketingthrough podcasts, videos, books and moreis one of the best ways to build trust because it gives your audience an opportunity to relate to your company.
Avoid the biggest mistake most companies make in their marketing and focus on how you help your customers instead of talking about yourself. Entrepreneurial coach, Jim Kukral, explains why the main marketing message on your homepage and in meetings should express what your company does to solve your customers' problems.
Pervez Delawalla, CEO of Net2EZ, explains how past business relationships and references are powerful factors in building business credibility and can often be found on the company's own website.