An email newsletter is a key communications and marketing tool that can aid with lead generation, grow awareness and empathy, and – most importantly – strengthen customer relationships.... Read More
Inbound marketing is one of the most powerful tools for generating sales today. However this technique – also closely-associated with related forms of promotion such as content marketing and permission marketing – is only as good as how it is strategized and performed.... Read More
The first step to engaging customers is brand awareness. By increasing your brand awareness you can help build brand loyalty. Read on to learn more.... Read More
Angel investors are the pinnacle entrepreneurs and smal business owners hope to reach when first starting out or looking to expand. Thus, it is important to understand what they are looking for before meeting with them. Angel investors typically wan... Read More
Experts and marketing strategists explain why social media and new technology push the limits of traditional marketing. Hear their thoughts on why business owners should not overlook investing in social media tools.
Experts and marketing strategists provide insights and recommendations on topics like using editorial calendars and customer engagement to help small business owners use social media to promote and grow their business.
Customer service is a key component of your reputation management. Randy Garn, CEO of Prosper Inc. and coauthor of Prosper: Create the Life You Really Want, gives examples of what you can do to earn praise from your customers.
Ethan Willis, entrepreneur and coauthor of Prosper: Create the Life You Really Want, gives concrete tips to help increase transparency with your audience and encourage consumer behavior. Clear copy, testimonials and badges from companies like as D&B Credibility Corp. or the Better Business Bureau, for instance, can increase credibility on your website.
Entrepreneur and coauthor of Prosper: Create the Life You Really Want, Randy Garn, provides strategies on how to actively improve your website's ranking.
Ethan Willis, entrepreneur and coauthor of Prosper: Create the Life You Really Want, explains how to check on what your competition is doing and why keeping track of peers can help you with your online marketing strategy.