Dun & Bradstreet Credibility Corp. has committed $1 million in aggregate business credit products and services to struggling small businesses by way of the Clinton Global Initiative America (CGI.) CGI America is a worldwide effort, started by Former U.S. President Bill Clinton, to improve the living standards of people globally by empowering their most influential community leaders. CGI America is the organization's annual conference that specifically focuses on the U.S. and ways to improve the overall economic health of the country. As part of this event, the organization asks for commitments from companies nationwide. Because we strongly believe in both the collective impact small businesses have on our country as well as the need for economic improvement, Dun & Bradstreet Credibility Corp. is proud to support small businesses in need.
Judy Hackett, Chief Marketing Officer, speaks on the great impact we believe this commitment will have.
Improve your online credibility by focusing on your customers and their needs. Online marketing consultant, Chris Garrett, explains why you should avoid simply talking about how great your company may be and instead, emphasize the customer and the tangible outcomes of previous encounters.
CEO of Revolution Prep, Jake Neuberg explains how business results, customer satisfaction and industry comparisons weigh heavily on a company's credibility.
Consistency is key in promoting online credibility. Online credibility expert, Mari Smith, discusses why the look and feel of your company's online presence should follow your company's branding elements. In addition to consistent branding, regularly providing valuable content regularly increases levels of trust and connection between a company and its customers.
Building trust with your customers is the first step in forming a credible online presence. Entrepreneurial coach, Jim Kukral, discusses how content marketingthrough podcasts, videos, books and moreis one of the best ways to build trust because it gives your audience an opportunity to relate to your company.
Avoid the biggest mistake most companies make in their marketing and focus on how you help your customers instead of talking about yourself. Entrepreneurial coach, Jim Kukral, explains why the main marketing message on your homepage and in meetings should express what your company does to solve your customers' problems.
Pervez Delawalla, CEO of Net2EZ, explains how past business relationships and references are powerful factors in building business credibility and can often be found on the company's own website.
Online marketing consultant, Chris Garrett, explains how sharing the outcome of your services can make customers more willing to listen.
Laura Rubinstein, president of Social Buzz Club, shares her insights on how sharing relatable experiences makes your customers more interested in your business. See how two-way marketing can increase the effectiveness of your marketing message.
Ask most entrepreneurs how the Small Business Administration helps them, and their first response will likely involve SBA loans. It offers several resources to help with virtually every aspect of starting and running a business.... Read More