Ethan Willis and Randy Garn, entrepreneurs and authors of Prosper: Create the Life You Really Want, share their experience in starting a business and finding money, happiness and sustainability. Watch this full-length interview to learn about reputation management, business credibility and to learn Willis’ and Garn’s six steps to prosperity.
Transparency can make or break a relationship, including relationships between banks and small businesses. Jeff Stibel joins an esteemed panel of financial experts and explains the importance of establishing a strong, quantitative business credit profile, as well as establishing your credibility, in building a relationship with a bank. Many times, it is an established relationship with a […]
Improve your online credibility by focusing on your customers and their needs. Online marketing consultant, Chris Garrett, explains why you should avoid simply talking about how great your company may be and instead, emphasize the customer and the tangible outcomes of previous work you’ve done.
Online marketing consultant, Chris Garrett, explains how sharing the outcome of your services can make customers more willing to listen.
Author of “Drop Debt: Surviving Credit Card Hell Without Bankruptcy,” Harvey Warren, discusses why a corporate credit card may be a good idea for you and your business, even if you have poor personal credit.
Ethan Willis, entrepreneur and coauthor of “Prosper: Create the Life You Really Want,” gives concrete tips to help increase transparency with your audience and encourage consumer behavior. Clear copy, testimonials and badges from companies like as Dun & Bradstreet Credibility Corp. or the Better Business Bureau, for instance, can increase help credibility on your website.
Every micro-community has a primary platform they use to share and find information; identifying which social media platforms your audience uses can help you determine where to direct the majority of your efforts.
Harvey Warren, author of “Drop Debt: Surviving Credit Card Hell Without Bankruptcy,” talks about managing personal and business credit. Warren explains how credit legislation works and shares simple steps for getting out of financial trouble.
Harvey Warren warns about having too many credit cards.
Advice from business owners, customers, and professionals on how to create a good image for your company.
Randy Garn, entrepreneur and coauthor of “Prosper: Create the Life You Really Want,” explains why you shouldn’t let fear or uncertainty keep you from moving forward with your goals.
Personal, relational, conversational: marketing is no longer a one-way experience, as Laura Rubinstein, President of Social Buzz Club, explains. Marketing is now a dialogue, and it is extremely important to listen and respond to the other side of the dialogue — your customers. Today’s definition of marketing is no longer just putting information out there […]
Executives from several big banks speak with Jane Wells of CNBC about the criteria banks use to decide whether to lend or extend credit to businesses.