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4 Tips for Making Sales the Focus of Your Business

Every Employee Should Be Focused on Sales, Not Just the Sales Team

BaristaIf there is one thing that separates successful businesses from unsuccessful ones, it’s sales. Sales are what it’s all about, so every team member needs to have that in mind, not just those on the sales team. When everybody in your business is focusing on how their role can impact sales, then you might be surprised at how much more effective your sales team can be.

Of course, getting everybody on board and making sales the business’s primary focus is not always easy. If your business needs help in this area, then try these four tips and they may make it easier to re-focus your business on sales.

#1 – Get Each Employee Involved in Sales

Every employee should have an idea of what it is like to be a part of the sales team so they will have a better idea of how they can support their roles in their own job responsibilities. To accomplish this, you can have employees sit in on sales calls or shadow sales members for a day. You can also adopt a sales program that will reward ANY employee who makes a sale for the company, even those not on the sales team.

When every employee in your small business focuses on sales and customer satisfaction, the company will be better leveraged for growth.

#2 – Show Customers How Your Business Can Help Them Meet Their Needs

All too often, when a business owner is explaining his product or service to a customer, he tends to focus on its features. Understand that features do not sell items; what the item does for the customer is what really sells the item. Therefore, it is important not to lose sight of the reasons why your product or service is needed by your customers. How can you help your customers? How can you make their lives easier or more satisfying? Those answers are what drive sales.

#3 – Make Everybody Accountable for Customer Satisfaction

If a customer calls your company with a problem and they get someone on the line who cannot help them, then you risk losing that customer. It is better for your business if all of your employees are capable of providing up to a certain level of assistance. Some solutions are simple and easily fixed, so why transfer the caller to another department when the one who answered the phone could easily fix the problem? The shorter the length of time your customer has to wait for a solution, the better off you are going to be, so train everybody to provide great customer service.

#4 – Minimize Sales Goals

When you set quarterly or annual sales goals, the task can seem monumental to your sales team. Instead, minimize your sales goals into daily or weekly numbers so they will look and feel more attainable.

Photo Credit: Anthony Stone, Flickr. 

Dave Donovan


Dave Donovan has written extensively for the web with a primary focus on articles targeting finance and business.