How to Get Your Business Up to Speed and In-Touch With Today’s Consumer
With a quarter of all web traffic coming from smartphones and other mobile devices, businesses can no longer avoid the importance of being a part of the mobile revolution. And, as mobile devices become more advanced and common, these numbers are expected to increase over the next few years.
That’s why it is more important than ever to start building your mobile presence now. If you want to get your business in on the mobile revolution, then here are five key things you need to do.
#1 – Mobilize Your Website
Is your business website easy to read and navigate using a mobile device? If you are not sure, just use your smartphone or tablet’s web browser and type in your company’s URL. If the copy is too small to read or the site just does not look suitable on the small screen, then you need to make some changes.
Make your website mobile-friendly or better yet, create a site specifically for mobile users. When a customer enters your URL in their mobile browser, they will automatically be routed to the mobile version of your website. If you are planning on going the redirection route, just be sure that the architecture you use accurately takes your customers to where they are trying to go, not just to your homepage every time, or this could wind up being frustrating.
#2 – Market Strategically to Mobile Users
There are a lot of different marketing strategies available today that directly target mobile users. If you want to increase your visibility with mobile customers, then you should implement some of these options in your marketing strategy. Traditional mobile marketing includes SMS, MMS, app-based marketing, in-game marketing, mobile web marketing, and other techniques.
#3 – Take Advantage of Social Media Resources
Social media sites are highly effective tools for marketing to mobile users. Whether you run special offers on your Facebook page or Twitter feed, or you purchase sponsored ad space with these companies, social media offers an easy and affordable way to get your business’s offers in front of your loyal customers, as well as thousands of potential new ones.
#4 – Accept Mobile Payments
The more convenient you can make your company, the better off it will be. Offering your customers the ability to pay via credit card, debit card, or check, all by using their mobile device, helps make their lives easier while also helping you to get paid quicker.
Simply choose the service provider that works best for you, and in no time you can be processing credit card payments using your smartphone or tablet, and your customers get a detailed receipt emailed to them in seconds.
#5 – Stay Informed So You Can Stay Ahead
Mobile marketing is the hottest thing in business promotion right now, but before you know it, this too will change. As technology changes, it is important to keep your business relevant or risk falling behind. Stay up to date with the latest technological trends and devices, and alter your marketing strategies to include them. Doing so will help keep you ahead of the curve and your competition.
Photo Credit: Adam Fagen, Flickr.