Manage My Business Credit

  • CreditBuilder™: Add good payment history to impact your D&B® scores
  • CreditMonitor™: Monitor your credit file in real time with detailed info about changes to your D&B scores
  • CreditSignal®: Receive free alerts to changes in your D&B business credit file

Manage My Business Credit For Me

Monitor Another Company's Credit

Not sure which product is right for your business?

Our Credit Advisors are standing by

to assess your needs and help point
you in the right direction.

Call Today Call 800-700-2733


Ask about our Concierge service.

Business Directory

Business Services

  • VERIFIED™: Get your business data VERIFIED™ to help protect your business identity online
  • Business Shield: Helps protect your company by alerting you to potential warning signs of business identity theft
Help manage your
business identity and
reputation


Let us distribute your VERIFIED
information
to up to 90% of US
consumers searching online.

Call Today Call Today! 800-700-2733

Sign up for FREE today!
Help protect your business identity against inaccuracies and business misrepresentation online and across social media properties
Get it now text

Enterprise Solutions

If your company is looking for a custom enterprise data solution, contact us at
1-800-264-0947 or businessdevelopment@dandb.com
Lead Advisor
Better Data, Better Results
Whether you're a list professional or a first-time marketer, our lead experts will work with you to help you target, segment, and select the list most likely to work for you. Learn More.
Call today 1-855-455-8039

Free D-U-N-S Services

Expedited D-U-N-S Services

  • Small Business Starter™: Promote your business online and get an expedited D-U-N-S and business credit file
  • DUNSFile™: Get a D-U-N-S and basic business credit file in 5 business days or less
Company Update
Update your company info today. It's free!
Review and update your existing D&B® credit report, dispute inaccuracies, add financial statements, and review public filings.

Don't have a D&B report? Get your FREE
D&B D-U-N-S now.
Get Started

Build a Brand When Starting Your Business

A small business can grow and become a large brand. It is important to define the brand when building a business.

Brands Have Value

Coca-Cola is a name known around the world. The company has a familiar logo and distinctive packaging, featuring instantly recognizable cans and bottles. Experts have assessed the value of this type of product recognition, and they believe that Coca-Cola is a brand worth $78 billion. That is the intangible value that the brand name adds to the value of the company. There are at least three dozen different brands worth at least $10 billion each, including retailers like Ikea, consumer products like Pampers diapers, and service providers like American Express.

These brands started as products offered by companies. While marketing products and services is often the goal of a new business, in order for a brand to be worth billions of dollars one day, the brand must be marketed as well.

Create a Brand Management Plan

Ikea, for example, is much more than a furniture retailer. Its stores stock everything needed for a new home or an apartment. Ikea furniture will almost always require some assembly, and the assembly instructions are always provided in the same format. Items are packaged in a way that makes assembly as easy as possible, and the entire process of shopping, unpacking, and assembly is a unique experience for the consumer.

Brands usually provide an experience, and marketing an experience could be the goal for a new business. When you allow the consumer to identify specific feelings for a product or service, you are building the value of your brand. A well-recognized brand name or logo can increase sales and also contribute to a higher value for your small business when it is time to sell the business in order to retire, or to diversify your finances.

Author:

Michael Carr is a small business expert who has been involved in the successful development of three small businesses.