Blogging allows you to show clients how much you know about your products or services, and to instill confidence in new, potential clients.
Understand What Clients Value
Clients make the decision to buy products or services based on a combination of factors. Some will be focused solely on price, but most will want to receive the best value. Value includes service and other qualities besides cost.
Clients will look at credit terms and customer service, for example. Most clients go through a similar process when they are selecting potential vendors.
Some businesses will quickly be eliminated by prospective clients, because they present a poor initial impression. Clients will want to be sure that anyone they do business with is reputable and knowledgeable. A blog can help you establish that you are an industry expert, and worth the consideration of any client.
Blog What You Know
Most small business owners are experts in what they do. They may know more about the product they deliver than anyone else, and they may have an in-depth knowledge of their industry. Blogs allow the business owner to demonstrate this knowledge to the world.
Blogs can be used by any business, and they can attract a global audience. Even if you have only a small storefront, and serve only local clients, a blog could open new sales channels.
Blogs are available for free, and can be easily incorporated into your existing website. Blog entries should be written frequently, at least once every other week, and the blog should be long enough to inform the reader without going on for so long that the reader becomes bored. Blogger is offered by Google and can easily be integrated with other Google products, which could offer savings as businesses move to cloud computing.
Simply spending a few moments a couple of times a month to share your knowledge with potential clients could help you boost sales.