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Create Your Perfect Business

A small business could provide you with financial security. It can also allow you to make a living doing what you enjoy doing.

Dream First, Plan Later

Most small-business experts advise potential business owners to create a business plan. This is usually considered to be the first step to opening a business. However, it should actually be thought of as the second step. A business plan should only be developed after the idea for the business has been completely worked out.

A small business is almost certain to involve a large amount of work. It will require many hours, and carries a great deal of risk, firstly because not all businesses succeed.

Because of the risks involved, potential business owners should be certain that the rewards offer sufficient compensation. In the initial stage of developing a business, potential owners should focus on what their ideal business will be. After this step, it will be time to turn to traditional business planning.

Define Ideal Customers and Working Conditions

Most entrepreneurs start simply with an idea of what product or service they will offer. They should also consider who the ideal customer for that product or service is. This is an opportunity to define the potential market in a positive way.

Demographics can be considered in the business planning process, and defining the ideal customer should be limited to something generic. Then turn some attention to how the product or service will be produced, which also represents an opportunity to define the perfect business environment.

After you have an idea for the perfect business, it will be time to work on the business plan. The Small Business Administration offers a step-by-step process for completing a plan. This will provide you with the opportunity to determine if the dream can become a financial reality. It will also help you understand the steps that will be required to succeed in business.


Michael Carr is a small business expert who has been involved in the successful development of three small businesses.