LinkedIn is usually thought of as a tool for job seekers, but it could also help you to generate sales.
Network for Sales
Networking is one of the most commonly cited job search strategies. It is a traditional sales tool, but one that has slipped into the background for many as Facebook and social media marketing have consumed so much time and energy.
Some professions have continued to emphasize networking as a sales strategy. Many real estate agents and investment advisers offer examples of how old and new strategies can be blended.
LinkedIn is a site that offers the best of both networking and technology. There are groups dedicated to specific industries, and specific areas of expertise within a sector.
These groups are a natural place to start prospecting for sales. General questions, such as how others have dealt with similar personnel or financing problems, are also addressed by LinkedIn members.
Demonstrate Expertise and Then Ask for the Sale
LinkedIn offers you a chance to demonstrate what you know. You can start discussions or answer questions that have already been posted, but either approach is a chance to display your knowledge. Doing this will allow you to create a reputation as an expert within your industry.
Sometimes, simply having a reputation of excellence can prompt requests for sales information.
LinkedIn also offers access to SlideShare. As its name implies, this platform allows you to share slides used in professional presentations, or even videos that you can use for marketing.
This is a website that has been set up to “power your career.” LinkedIn says that the purpose of the site is to help you “Discover inside connections when you’re looking for a job or new business opportunity.”
You should think of it as another possible prospecting channel, and see if it is a useful tool for your small business.