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Finding New Business Names

Many entrepreneurs know exactly how they want to build their organizations. They know how to streamline services, identify qualified employees, and market products to a target audience. Unfortunately, a lot of them stumble when it comes to naming the new business.

Even though this seems like a tiny chore, it can actually have a huge impact on your business’s success. The following tips will help you choose a name that people can remember easily, while fitting your brand.

Tip #1 Brainstorm New Business Names

No reservations. No rules. Get together a few of your brightest, most creative friends and ask them to each make a list of ten names. You’ll have to give them some direction by providing info about what the business will do, and how you plan to market your products. Other than that, sit down and make a game of it.

Tip #2 Narrow Your Business Names With Social Networking

Your brainstorming session will probably give you dozens of new business names. At least half of them, however, will be terrible. You’ll see them and immediately think, no way, not a chance. That still leaves a lot of potential names that could work for your new business. Now it’s time to narrow those options even more.

Pick out your favorite names from the brainstorming session and request feedback from other people. That’s a pretty simple task in today’s world. Just post it on Facebook or Twitter. Depending on how active your friends are, you could quickly find that certain names stand out as vastly superior to others.

Tip #3 Be Unique for Online Business Success

If you plan to give your new business an online presence, then you need to find a unique name that makes it easy for customers to find your website. In some cases, you might even want to make up a new word because it eliminates the possibility that someone else will steal your clients. A newly invented word, however, has to sound natural. Otherwise, it might not stick in the heads of potential customers. “Bargainbiggieselloutmarket!” certainly stands out. But who could possibly remember it?

Tip #4 Seek Professional Help

You need a successful name for your business. By now, you have several really good options. Instead of picking your favorite, talk to a professional to get some real feedback about the name. It will cost you a little bit of money, but you could find that one name performs very well in focus groups while others perform very poorly. Take the focus group’s advice. It’s almost always right about these things. Whatever they find attractive will likely appeal to most people in the world.



Matt Thompson has written for numerous online and print publications. He has spent time as an editor for a media research company that supplies marketing materials to some of the country's most influential corporations.