Ask many traditional, old-school small-business owners, and they’ll tell you that having a social media presence is something they’re simply not interested in pursuing. Many believe they’re not technologically savvy enough to open and operate a Facebook or Twitter account, while others are happy sticking with the status quo, and doing what may have worked for them in the past.
Unfortunately this is 2013, and having a social media presence is something no small-business owner can afford to ignore. If anything, it’s a necessity. So let’s investigate why your company should engage in an aggressive social media strategy.
Social Media Allows Your Business to Reach an Entirely New Demographic
Even if your business is thriving with its current consumer base, any good owner is always looking to expand, and to reach untapped markets. By increasing your social media presence, you’re doing exactly that.
Like everything else online, social media is a worldwide phenomenon, and by using it, you’re tapping into a whole new consumer base. If you have a website (and every small business should), you can easily direct traffic there from your social media accounts. And this, in turn, will hopefully open up an entirely new stream of purchasing power that might not have been previously available. A savvy small-business owner might even include online-only deals, which are only available to consumers who found the product via social media.
Social Media Allows Your Business to Connect With Fellow Industry Leaders
One of the great things about social media is that you’re just one degree of separation away from those you’re interacting with. That includes your consumers, but it also allows you to network with industry leaders in your field. The benefits here are two-fold. For one, sharing and gaining knowledge from those you respect in your field is obviously invaluable; it can open you up to new ideas and better ways of doing business that you might not have ever considered before.
More importantly, it could also open you up to that person’s network and community, and hundreds, or in some cases, thousands of potential customers. You’d be amazed at the returns you will see if the right person shares your product on their Facebook or Twitter page.
Social Media Helps With Reputation Management
Simply put, your consumers are more likely to purchase from you (not to mention become repeat customers), if they not only enjoy the product you’re marketing, but also enjoy the person who is selling it to them. Thankfully, social media allows you to do just that — to put some personality behind your product, and help you control your business’s reputation.
So with that, be sure to have fun with social media. Engage your consumers on Facebook and Twitter, and be friendly and true to your business’s personality. Most importantly, if there are any customer service problems, address them right then and there. Consumers want to know that their voice is being heard when they express concerns. Social media allows you do exactly that.