3 Easy Tips That Can Have an Immediate Impact on Lead Generation Results
Lead generation. It’s a term that can strike fear in the heart of even the most experienced business owner. One reason why it is so unpopular is because generating the right leads is so vitally important for a business, yet the path to building that list is one based on trial and error.
In a business’s early days, lead generation can often consist of spending endless hours cold-calling or sending mass emails, and in many cases, the results of those efforts were not as effective as one might have hoped. But today, there are smarter ways to build a qualified list. Here are three ways you can improve your lead generation results.
#1 – Include Calls-to-Action Throughout Your Website
If your website doesn’t have a call-to-action included on every page, then you could be seriously undermining your lead generating efforts. Place a call-to-action “above the fold” on each of your website’s pages and this will make it easier for your leads to contact you.
The part of your website that is “above the fold” is that which is visible without having to scroll down the page; therefore, your call-to-action needs to be visible as your webpage loads, or you risk visitors not seeing it.
#2 – Qualify, Verify, and Prioritize Your Leads
When you get leads, you should qualify, verify, and prioritize them before acting on them. Doing this will help save you a lot of time as you can concentrate your efforts on those most likely to be converted into sales. Qualifying leads involves confirming that their contact information is correct, and verifying that the lead is a part of your targeted audience. Once you do that, then you can prioritize them according to their potential to buy.
#3 – Nurture Leads in the Pipeline
Research shows that more than half of all qualified leads are still not ready to buy when a company reaches out to them. For these leads, it is important to maintain the connection and continue to build trust. You can do this by providing relevant content on your blog and social media pages or in your newsletters. By nurturing the leads in your pipeline with valuable information and helpful advice, you will be closer to converting them into buyers once they are ready.