1. The All-Powerful X-Factor.
Make sure that your company does something better, or at least different, than your closest competitors. Every growing small business needs an x-factor, a product or feature or gimmick that sets your brand apart from the competition. Identifying potential “key differentiators” isn’t as hard as you might think.
Focus on your brand identity and the needs of your customers. What will grab their attention? A new price point? Or maybe enhanced features and support? When in doubt, go straight to the source and ask your customers what they like about your business, and what they would like to see change.
2. A Coherent Online Identity.
In today’s decentralized and hyper-linked wiki-world, if you don’t have a killer website enhanced with SEO, you are planting your flag firmly in the stone age. Social media can be a tremendously powerful marketing tool, but far more important than hashtags and tweets is your brand identity. Start from the ground up. Build your online identity one brick at a time, and focus on seamless integration across platforms.
Unfortunately, you can’t just hire salespeople and turn them loose on the world. You need to have a territory plan, training, quotas, and compensation plans that adequately reward hard work and diligence. Successful companies often design a “playbook” for their reps, a step-by-step sales guide that might include a company brand bible, expectations, and compensation tiers.
Inevitably, even the best sales reps will have cold streaks, but you want to make sure that they remain focused and composed, no matter the current sales climate.
4. Credibility Solutions.
To prosper in today’s highly competitive lending environment, small-business owners looking to boost their bottom line need to manage their credit scores and ratings. CreditSignal® from Dun & Bradstreet is the first and only small-business credibility solution that provides companies with free access to changes in their D&B credit file, as well as email alerts indicating whether a recent payment event has affected the status of your company’s credit scores and ratings. Without it, you may not catch a critical error in your credit report until it’s too late.