One of the most important things a small-business owner can do is set up a website. Google is the modern-day yellow pages, with customers going online to find products or services. But it isn’t enough to simply post a website.
A professional site that provides visitors the information they need can make the difference between a visitor who chooses your company and one who doesn’t.
Since many small-business owners lack the funding to pay hundreds or thousands of dollars to a professional designer, do-it-yourself services often become necessary. Here are a few of some of the best DIY services to help you build a winning website.
Find a Host
As you begin the process of setting up your website, you’ll first need to lock down a URL. Network Solutions has a search feature to let you know which web addresses are available. If your first choice isn’t available, you can go through suggestions of names that are similar.
Blog sites provide an easy way to create websites quickly and affordably. If you’re simply looking to get a site up quickly, WordPress has numerous templates, many of which are free. There are also external WordPress templates like Themeforest that can provide additional layout options. WordPress is ideal for businesses interested in regularly updating content—especially if that content is in blog form.
If you have an eye for design but don’t know a thing about writing code, Wix may be a great solution for your small business. Wix lets you drag and drop items to set your page up exactly how you want it to look. There are hundreds of templates from which to choose, with the ability to customize each site to fit your own needs. Weebly is another well-known drag-and-drop website designer. Look for a service that will allow you to create sites that work on mobile devices, as well as desktop screens.
Part of creating engaging content is adding a little fun to your site. PollDaddy can help you create surveys and polls, letting your visitors vote on relevant topics. An ice cream shop could ask customers to vote on their favorite flavors or toppings, for instance.
In today’s DIY environment, businesses can develop complex, professional-looking websites without even knowing basic HTML. These DIY tools are only a small sampling of the many available for websites of all sizes.
Before you begin putting your website together, take some time to review other sites in your industry, and note those things you find impressive. After a little careful planning, you’ll be on your way to creating a strong online presence for your business.