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Promoting Your Business With a Giveaway or Sweepstakes

Giveaways and sweepstakes can be effective tools in gaining new customers and rewarding already loyal customers — everyone is a winner! First, establish your prize and the date of the sweepstakes. Next, promote, and then countdown to your giveaway, reminding your users to participate (without spamming them).

Using Facebook and Twitter

A giveaway is also a great way to attract more Facebook and Twitter users to your social media pages. Simply require that users “like” your page, leave a comment, or retweet your Tweet to be eligible for the contest. You can also ask Twitter users to link to your website or blog. Just be careful not to ask people to leave their email addresses on public comments forums, or they will be susceptible to spam and privacy leaks.

Be sure to read Facebook’s rules and guidelines for Promotions before launching a sweepstakes. For example, you must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages. Also, make sure to post the official rules of your online giveaway on your website or blog. This will save you time and also generate traffic to your site!

Choosing a Winner

One easy way to choose the winner of your online giveaway is to list all of your entrants in an Excel document and then use a random number generator, like this one. You might consider sending out a consolation prize, like a coupon code for your merchandise.

Complying With Rules and Guidelines

If you want to conduct a large sweepstakes and find yourself overwhelmed with the legality of the promotions, you might consider using a third party company to administer your giveaway. For example, ePrize can take care of official rules, customer service, terms and conditions, indemnification, tax & legal forms, bonding & registration, prizing strategy, drawing administration, prize fulfillment, and more.


Dave Donovan


Dave Donovan has written extensively for the web with a primary focus on articles targeting finance and business.