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Enterprise Solutions

If your company is looking for a custom enterprise data solution, contact us at
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  • Small Business Starter™: Promote your business online and get an expedited D-U-N-S and business credit file
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Reputation Management Basics for Small Businesses

Small businesses create reputations for excellence in their local communities. Online reputation management can be equally as important.

Good Reputations Have Always Been Important

Small businesses have always been actively engaged in their communities. Many business owners have chosen to sponsor youth sports teams and other local activities to enhance their reputations while supporting their local community. These activities can never replace high quality products or services and excellent customer service, but they do contribute to the reputation of a business.

In addition to creating name recognition, supporting the community also demonstrates the values of the business owner. Youth activities in many ways are an investment in the future of the community, and helping to build the next generation of leaders in a community demonstrates the commitment of the business to be a part of that future. Other activities, such as showing civic pride, for example, or helping less fortunate members of the community, also demonstrate the values of the business owner.

Online Reputations Spread Beyond Your Community

Business is no longer restricted to personal interactions, and the Internet makes physical location irrelevant to some businesses. Whether a business is a part of a local community or a website accessible by anyone in the world, reputation is still an important consideration. Advertising is one way to create a reputation. Online, a reputation can be established by providing information that consumers find valuable.

Local businesses that serve only their community can also benefit from an online reputation for excellence. Reputation management could be considered an essential business management task for even the smallest business. Local consumers often turn to online review sites to find new places to visit, or when they want to compare services. Name recognition from activities in the physical world and an online reputation for superior service could be the keys to boosting sales and profits for a small business.


Michael Carr is a small business expert who has been involved in the successful development of three small businesses.