Manage My Business Credit

  • CreditBuilder™: Add good payment history to impact your D&B® scores
  • CreditMonitor™: Monitor your credit file in real time with detailed info about changes to your D&B scores
  • CreditSignal®: Receive free alerts to changes in your D&B business credit file

Manage My Business Credit For Me

Monitor Another Company's Credit

Not sure which product is right for your business?

Our Credit Advisors are standing by

to assess your needs and help point
you in the right direction.

Call Today Call 800-700-2733

Ask about our Concierge service.

Business Directory

Business Services

  • VERIFIED™: Get your business data VERIFIED™ to help protect your business identity online
  • Business Shield: Helps protect your company by alerting you to potential warning signs of business identity theft
Help manage your
business identity and

Let us distribute your VERIFIED
to up to 90% of US
consumers searching online.

Call Today Call Today! 800-700-2733

Sign up for FREE today!
Help protect your business identity against inaccuracies and business misrepresentation online and across social media properties
Get it now text

Enterprise Solutions

If your company is looking for a custom enterprise data solution, contact us at
1-800-264-0947 or
Lead Advisor
Better Data, Better Results
Whether you're a list professional or a first-time marketer, our lead experts will work with you to help you target, segment, and select the list most likely to work for you. Learn More.
Call today 1-855-455-8039

Free D-U-N-S Services

Expedited D-U-N-S Services

  • Small Business Starter™: Promote your business online and get an expedited D-U-N-S and business credit file
  • DUNSFile™: Get a D-U-N-S and basic business credit file in 5 business days or less
Company Update
Update your company info today. It's free!
Review and update your existing D&B® credit report, dispute inaccuracies, add financial statements, and review public filings.

Don't have a D&B report? Get your FREE
D&B D-U-N-S now.
Get Started

The 4 Benefits of Marketing Segmentation

Focusing on a Specific Market Can Provide a Business With Smarter Options

Targeted customersMarketing segmentation involves focusing your business’s marketing efforts on a specific subset of the purchasing public. Many companies believe in casting a wide net in order to try and attract as many customers as possible. In truth, focusing your efforts on those customers who make the most sense for your business will not only save you time, but money as well – all while improving your odds of closing more sales.

Here are four benefits to focusing your marketing efforts on a targeted audience.

#1 – Saves Your Company Money

When you try to market to everybody, you are more than likely spending much more money than you need to, and your sales results will tend to be scattered at best. But, when you practice marketing segmentation, you direct your financial marketing resources to those customers who are most likely to buy from you, so you are getting more mileage for your marketing dollar.

#2 – Improves Product Development

Rather than trying to please everybody, focusing on a targeted audience allows you to design and develop your products to better suit their needs. This means your product development team can work to service the needs of your core buyers, so your products can be as valuable as possible to your chosen market.

#3 – Keeps Your Business on Track

When a business tries too hard to serve a broad-based customer population, it can quickly lose sight of its primary objectives and goals. Before long, the company’s focus has shifted entirely, and it is no longer the same company as it was when it started. But, by being true to your brand and your company’s audience, you can keep your business on track so it can continue to improve, rather than being spread too thin.

#4 – Helps Your Business Identify Under-Served Markets

By focusing on your market’s needs first, it grants you the ability to identify under-served sub-markets within your industry. This helps you expand your brand’s offerings in a smarter and more effective way by developing adjacent products and services to satisfy those under-served niches.

Dave Donovan


Dave Donovan has written extensively for the web with a primary focus on articles targeting finance and business.