Content marketing can help you build customer loyalty, and assist your company in demonstrating your industry expertise.
Give Customers the Detail They Want
Many businesses seem to follow a philosophy that includes providing customers with the least amount of information possible.
This general philosophy can be found in the instruction manuals published by many large companies. These manuals usually include a number of disclaimers and warnings, and this information is sometimes more detailed than the actual instructions.
This same philosophy is adopted, most likely without thinking about it, by many small businesses.
As an example, a dry cleaner may simply post their prices in the shop, along with the store’s policy on items that are left beyond a certain time frame, and the policy for clothing that is damaged in the dry cleaning process.
Many customers would like more information, including details on the dry cleaning process, and its impact on the environment. Content marketing offers a way to provide these details.
Blogs Are a Powerful Tool
One of the easiest content marketing tools is a blog, which can be integrated into your existing website. Brief articles can be posted over time, providing details on the process in a step-by-step manner.
Blogs can also include a feature that allows users to receive a notice when the site is updated, offering a way to keep in touch with customers, and providing a way to measure how interested readers are. If no one is requesting updates, then the blog might not be interesting enough.
These short blogs can often be compiled into short white papers or even e-books. These detailed explanations can then be highlighted on your website and easily downloaded, so that customers can learn more with a single click.
With content marketing, you can educate consumers and increase their recognition of your brand. It also offers a way to showcase your knowledge of the industry and your products.