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What Is the Impact of a Non-Listed Business?

Why You Need a Business Directory Listing

business directory listingIn today’s business world, prospects, customers, potential business partners, investors, and creditors expect a legitimate business to meet certain standards. Standards that not only validate the operation of a real business, but help establish its credibility too.

The Internet has leveled the playing field and enabled even the smallest web-based companies to compete with major corporations. However, there are still specific standards that must be met by any business – standards that even web-based companies can’t ignore.

This includes a 411 business listing, also known as a 411 directory listing. A non-listed business can have a negative impact on your company.

Did you know a non listed business is less likely to get approved for credit, as compared to a business that has one?

The reason is when applying for credit with a supplier or creditor, one of the very first things checked to verify the legitimacy of your company is whether or not your company is directory listed.

A non-listed business will regularly trigger a red flag with most creditors nearly as fast as a poor PAYDEX® score, and result in a denial of credit. So in order to avoid getting turned down, you should first verify whether or not your company is listed prior to applying for credit.

Did you know a 411 listing can help drive customer sales for your business?

As a non-listed business, there is no way for potential customers to find you when calling directory assistance. Have you ever called directory assistance to find a company, and wound up at a dead end because it wasn’t listed?

The good news is that it’s fairly simple to get a directory listing. Further, there are many types of directories available, both online and offline. The most important ones to get listed in are the white pages, and the 411 directory.

Keep in mind that while many of the directories offer a free submission, it may actually take you several attempts to get your number successfully listed.

There are many other ways to obtain a business listing that do not require fees, but it’s important to get listed no matter what option you decide. Today, you can even add a cell phone number or VOIP phone number to your local directory assistance for minimal costs (in some cases, it’s free).

In addition to the 411 directory listing, small business owners should consider also getting listed in the D&B Credibility Review™ business directory. Business owners can claim and build their profile in a few easy steps. Having a listing in both directories will not only legitimize your company, but also help potential customers find you. Don’t let a non-listing cost you credit and potential sales for your business.



Marco Carbajo is CEO of the Business Credit Insiders Circle, a step-by-step business credit building system providing credit recovery, lines of credit, business credit cards, trade credit, and funding sources for businesses.