A business website is an essential part of a small business strategy. Your website is an extension of your brand, and should attract new customers in addition to providing information for current customers.
Do not let the creation of your website become an afterthought; take time to develop a functional and professional website that enhances your overall business image.
What to Include
Remember that the main objective of your business website is to provide information. Many users are only logging on to find simple information like your store hours, phone number, email address, etc. For simplicity, you may want to feature this on your main page and not on a separate contact page.
Your Website’s Style
Consider hiring a website designer or web developer to make your website look as professional as possible. Keep things simple, but memorable (a professional designer will know what fonts and colors will look best). Some basic tips: avoid large blocks of small text, photos of different sizes, music backgrounds, animated images, distracting ads, etc. Keep everything organized and as free of clutter as possible.
Also avoid complicated elements if you do not have a separate mobile version of your business website, as they may not load on your customers’ smartphones. Better yet, establish a separate mobile version so that customers can access your information when they’re on the go.
Tracking Visitors to Your Website
Many businesses use their websites to find out what kinds of people are interested in their products and services. One way to do this is with Google Analytics, a free program that provides useful information about your visitors, such as their geographic location.
[Image via Opuscle.com]