Market credibility has become vital in an era when even a single online critique can threaten sales or partnerships. To establish and maintain credibility, small businesses should find new methods and expend greater resources to build trust with all stakeholders.
Often misunderstood, market credibility is not the same as brand recognition. Rather, market credibility refers to the means by which a firm validates itself with its customers, partners and other entities with which it does business. For most businesses, an effective credibility strategy starts with reciprocity with all stakeholders.
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