1441 BROADWAY STE 801 NEW YORK, NY 10018 Get Directions
1441 BROADWAY STE 801 NEW YORK, NY 10018 Get Directions
About Us
For over 45 years, Breaking Waves has infused the beach and summer mindset into its product mission. This consistency of purpose has driven BWI to grow from a small children's swimwear company, sold in department and specialty stores, into one of the largest suppliers of Branded and Private-Brand Swimwear in the industry. Today, we specialize in swimwear for all ages; girls, tween, junior, contemporary, update missy and traditional misses - both the young and young-in-spirit.
Creative Dynamics
We are known for our dynamic use of bright color, vivid prints and on-trend styles, along with a perfect fit and flattering silhouettes. Breaking Waves maintains its cutting edge design expertise by extensive research to target emerging trends. Our team travels the great beaches of the world- from South Beach to Southern California, Hawaii, Brazil, Argentina, Australia and Europe to create our unique swimwear for you. BWI has created a formula for uncovering what's new and what's fresh in a very competitive market. We prove this season after season; through successful retail performance, accurate product execution, and create high revenue for our retail partners.
Sourcing Synergies
Breaking Waves is comprised of five company-owned sourcing offices throughout Asia. Our offices are fully integrated with our production team located at our world headquarters in NY. We have accomplished building a comprehensive, highly skilled and successful worldwide sourcing group of mills and factory facilities. All of our facilities maintain the highest quality ratings and meet all stringent industry standards. Together, these sourcing synergies and the superior execution of our products are integral parts of the BWI family.
Growth Strategies
In April 2010, Breaking Waves International again set its sights on new shores when it acquired the Raisins Swimwear Company, formerly owned by Quiksilver Inc. The portfolio of brands includes, Raisins, Raisins Girls, Leilani, Island Soul and Island Escape. They will continue to be sold in better surf, specialty and department stores throughout the US and Canada. These brands will continue to be designed at our Vibequarters / California Design Studio, near the beach, at Costa Mesa. We have begun to infuse new energy and excitement into these iconic swimwear brands, and to build on their strong roots in the California beach culture.
Breaking Waves has already added a few new entries to its portfolio of brands. R Collection by Raisins is a contemporary range that features trendy statement-swimsuits, striking graphic prints, fashion-forward styling, all with a cutting - edge global sensibility. We also launched Island Waves, a new Missy counterpart to the Island Soul brand.
Breaking Waves International will continue to advance its presence in the marketplace through growth in our private label business, strategic acquisition of additional portfolio brands, and the pursuit of potential licensing partnerships.
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