108 UNION WHARF BOSTON, MA 02109 Get Directions
108 UNION WHARF BOSTON, MA 02109 Get Directions
If you want a firm that constantly talks about client service, but consistently fails to deliver, pick Boston Web Marketing. The empty talk, coupled with the total contempt shown to clients in the in-office conversations where clients are put down as barely legitimate con artists scamming all their clients, & not deserving of respectful consideration of any of their Marketing, Reputation Management, or SEO concerns will send your employee morale plummeting faster than the Dow in a recession. The pot & the kettle come to mind.
The opposite of the old adage is true here - at Boston Web Marketing, the client is always at fault. Management may not say this to your face. But when a client calls in with a concern, expect a predictable pattern:
1) Surprise shown that the client expects SEO services to encompass something more than posting their business name on a set of 5 listing sites, Facebook and Twitter
2) Bumbling confusion trying to understand what the client actually wants, since in most cases, simple client requests, like 301 redirects, or multiple domains per website are issues that not only has no rep ever been trained on, there has been no firm policy set on whether these constitute good or bad SEO practices.
Young grads of university-of-nowhere with Hospitality Majors and no Computer Science training are expected to "figure it out" on their own (this could be Wordpress Widgets or SQL - you will be expected to be a Exec-level techie with zero training or background), while the client becomes increasingly frustrated because whatever their request was (website design, ect) is a fairly simple request to complete with the right expertise, and they could sit with a phone book and get better service than at Boston Web Marketing, because at least they'd reach someone who actually specialized in issue concerned, instead of being all talk and no performance.
The pricing structure is completely arbitrary, and only based on how much the firm thinks they can squeeze from the business owner, but they will deliver a consistently lackadaisical attitude to all client priorities, & even if the client is shelling out over a grand a month, firmly refuse to invest in the minimal technical talent needed to deliver on client expectations.
Everything is done on the fly, and deadlines for the tech talent don't exist. The listing work gophers and management "don't understand that stuff", so reps are at the mercy of repeatedly telling frustrated clients they can't actually do the work requested, and have been provided no firm deadline with when the one person in the firm qualified to do so will actually come through.
If you try to communicate about any of these glaring issues as a rep, you - just like former employees, and clients that have any expectations at all about their service - will get a label, and be written off in the minds of the arrogant management who think that clients should essentially pay monthly for the honor of being associated with this company of about 7 people managed by Steve Nash, an owner who imagines he is entitled to all the best things in life because he sees his skillset as "being able to sell ice to an Eskimo".
The company Management - also the Sales Team - (What do you mean, Conflict of Interest?) are early 30-somethings far more focused on when the next boat cruise will be, when they can get a pin ball machine in the office, and which Fridays the office will close early, than actually understanding what customers need or having any ability to deliver past the first few months of basic SEO setup.
Well, isn't that all so glamorous. Wasn't that the philosophy of Ponsie Schemes - live big, and people will think you're somebody?
Then management is always astonished by the pattern of so many clients cancelled after 4 months, saying they're not seeing an ROI.
I mean, hello.
You're impressed, like I was - I know.
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