City of Schertz (municipal Office)

Mission

MISSION

(Why do we exist?)



To be a community where all aspire to live.



VISION

(Where do we want to go?)



Our vision is to be the premier city in the region in quality of life and sustainable economic prosperity.



Goals

(How are we going to get there?)



1. Quality of Life

2. Sustainable Economic Prosperity

3. Effective Land Use

4. Regional Collaboration and Intergovernmental Cooperation



Goals

Goal 1 - Quality of Life: Enhance and protect the quality of life that Schertz embodies by maintaining a safe, affordable, civically engaged and economically viable community.



Exercise prudent use of current resources

Develop and provide arts, cultural, and recreational amenities reflecting the demographic size and make-up of the City

Develop and promote a brand representative of Schertz

Goal 2 - Sustainable Economic Prosperity: Create a diverse, sustainable economic model which fosters a balanced and interdependent commercial and residential tax base while proactively engaging in new business attraction.



Identify and attract desirable quality jobs

Develop compatible land use policies to enhance economic development

Support creation of a fund for new business attraction

Strategize for an investment in underdeveloped areas of the City

Plan for aggressive, sustainable, and broad-based annexation

Goal 3 - Effective Land Use: Provide viable and appropriate green space equitably distributed throughout the City and preserve the separation of residential and commercial activity.



Separation of commercial from residential through zoning

Not becoming land locked (Clear annexation plan)

Sustainable Growth (Revenues outpace expenses)

Balanced tax base: commercial vs. residential

Strategy for undeveloped/underdeveloped areas

Economic Development



Balanced tax base

Fund for new business attraction

Type of growth identified

Brand identity for City of Schertz

Postal designation of Schertz, Texas

City Services



Continued investment in best equipment

Continued attraction of regional subscribers services to help cover fixed cost of providing service to Schertz residents

Continued investment and coordination of recreational initiatives

Continued partnerships in the community which energizes volunteerism and identifies champions for special initiatives

Special events and community celebrations

Special arts and cultural niches

Regional cooperation and collaboration with "sister" cities

Tool Box:



Zoning

Transportation Planning/Thoroughfare Plan

Unified Development Code

Annexation Plan

Fund for Economic Development

POSSIBLE FUTURE CONSIDERATIONS

Development of an institution of higher learning such as a specialized technical college

Hospital

Research facility

Convention Center/Resort/Quality RV park development

More recreational infrastructure

Plan for Northcliffe Golf Course

Hike & Bike network

Transportation circulator system

Main Street revitalization

Arts and entertainment district

Lone Oak Subdivision: Traffic control device needed on FM 78

Lone Oak Subdivision: Emergency Exit across Cibolo Creek

National Cemetery

Short Term Action

Creation of Development District beginning with rezoning of Main Street

Rezoning of select properties from GB to PUD

Build out one artificial turf soccer field with concessions/bathroom/bleachers

Feasibility study of indoor soccer facility

Design for expanded animal care facility

Development of comprehensive Annexation Plan

Next Steps:

Refine goal statements.

Present Mission/Vision/Goals to all boards, commissions, committees and other stakeholder groups at a City Council meeting to establish a guidepost for actions and recommendations on behalf of the City.

Roll-out plan to staff to establish Mission/Vision/Goal statements to inspire organizational culture.

Development of a tactical plan by staff leadership for their respective areas of responsibility that are representative of the new Mission/Vision/Goals.

"Schertz: Where all aspire to live."