8249 KRISTEL CIR PORT RICHEY, FL 34668 Get Directions
8249 KRISTEL CIR PORT RICHEY, FL 34668 Get Directions
Founded 2004
Incorporated FL
Annual Revenue $2,043,875.00
Employee Count 12
Industries Miscellaneous Fabricated Wire Products
Contacts Joseph Depante About UsGrass Roots journey began in 2001 when we discovered the craft of wire bending to create sculptures. Kristen Appleton, Grass Roots' designer, has worked both in Africa and China with teams of artisans to interpret her designs through this craft. A trained potter, sculptor and industrial designer, Kristen utilizes her understanding of shape and form to realize her vision and bring you Beadworx; a whimsical handcrafted line of beaded sculptures inspired by nature. This process of wire bending is an intricate and difficult art, requiring great strength and skill. Once a frame has been made, it is woven with a rainbow of colorful beads. All our wire is galvanized and the beads are glass. Beadworx sculptures are perfect in any home as well as adding a bit of whimsy and delight to the garden and patio.Our China offices and production are headed by Liu Ping (Judy). She joined Grass Roots in 2004 from a manufacturing background, after graduating from Foreign Language College. She is a tireless, extremely adept, and dedicated manager. Judy is an example of the many young women in China forging a path to success in a business society that typically affords opportunity only to men. Judy supports herself solely and also assists her family in ChongQing City, where she was born and raised. The \master' of Kristen's development team is a 26 year young man named AwFang; born in GuiZhou Province in rural Southwest China. He has been creating Beadworx designs since 2004, having brought with him prior metal artwork experience. A dedicated and creative artist, Awfang has mastered this art form and trained a team of six skilled artisans. On a personal note, Awfang has recently married and is awaiting the birth of his first child.His first and most skilled protégé is Liu Ming (Michael), 23 years old. Michael now creates Beadworx designs and guides the production process. He is responsible for the implementation and transfer of all designs into production and ensuring the preservation and quality of their forms. Over the past three years, Grass Roots has worked to develop our own production in a rural factory setting. This production brings steady work and income to hundreds of people who had no prior opportunity to create stability for themselves and their families. Their diligence in mastering this very labor intensive craft is gratifying to everyone that owns a Beadworx piece, as well as to this labor force. Through the constant honing of skills the daily lives of our work force is enhanced and greater economic uplift is created.
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