7475 WISCONSIN AVE # 640 BETHESDA, MD 20814 Get Directions
7475 WISCONSIN AVE # 640 BETHESDA, MD 20814 Get Directions
Leading Change
Helping the president of an international company develop agents of change.
Our clients marketplace was evolving rapidly throughout Latin America, Europe, Asia/Pacific, the Middle East and Africa. The president of the company told AJ he needed to help his 140 general managers become better agents of change. We scoured the organization and found examples of leaders successfully evolving their business models in Korea, Argentina, the United Arab Emirates, and the U.K. and turned them into the centerpiece of a three-day experience we created and produced to model company leadership behaviors globally.
Key Insights:
You cant ask people to behave differently and then expect it to happen instantaneously, but you can find isolated examples of the desired behavior and hold them up as models.
The secrets to success are:
Find real stories that resonate.
Focus on the parts of the stories that are replicable across the organization.
Disseminate the stories in a memorable way.
When you succeed, top-down desires become the viral conversation of influential communities across the organization.
Connecting to the Influencer
Creating quality time with a key influencer of buying decisions.
The nephrology nurse is one of almost a dozen clinicians who might influence a buying decision for our clients product. Our client saw a rare opportunity to spend some quality time with these nurses at the annual symposium of their national association. In an exhibit space, we built a Mystery Mansion, complete with dining room, library, conservatory, study and secret passages! The guests were further engaged with interactive games and problem solving modules. More than 350 nurses were escorted through the mansion, to rave reviews.
Key Insights:
In the challenging world of pharmaceutical marketing, there are still untapped opportunities outside the clinical setting.
Its important for a key community to remember what they learned but equally important for them to remember that they had fun doing it.
Its important for the client to have fun too
© Dun & Bradstreet, Inc. 2024. All rights reserved.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.