Name: Hosts Destination Services LLC
Address: 7475 Wisconsin Ave # 640, Bethesda, MD, 20814-3412, USA
Telephone: (240) 223-8700

Leading Change

Helping the president of an international company develop agents of change.

Our client’s marketplace was evolving rapidly throughout Latin America, Europe, Asia/Pacific, the Middle East and Africa. The president of the company told AJ he needed to help his 140 general managers become better agents of change. We scoured the organization and found examples of leaders successfully evolving their business models in Korea, Argentina, the United Arab Emirates, and the U.K. – and turned them into the centerpiece of a three-day experience we created and produced to model company leadership behaviors globally.

Key Insights:

You can’t ask people to behave differently and then expect it to happen instantaneously, but you can find isolated examples of the desired behavior and hold them up as models.

The secrets to success are:

Find real stories that resonate.

Focus on the parts of the stories that are replicable across the organization.

Disseminate the stories in a memorable way.

When you succeed, top-down desires become the viral conversation of influential communities across the organization.

Connecting to the Influencer

Creating quality time with a key influencer of buying decisions.

The nephrology nurse is one of almost a dozen clinicians who might influence a buying decision for our client’s product. Our client saw a rare opportunity to spend some quality time with these nurses at the annual symposium of their national association. In an exhibit space, we built a Mystery Mansion, complete with dining room, library, conservatory, study – and secret passages! The “guests” were further engaged with interactive games and problem solving modules. More than 350 nurses were escorted through the mansion, to rave reviews.

Key Insights:

In the challenging world of pharmaceutical marketing, there are still untapped opportunities outside the clinical setting.

It’s important for a key community to remember what they learned – but equally important for them to remember that they had fun doing it.

It’s important for the client to have fun too

Hosts Destination Services LLC

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