Kelley Chunn

Kelley Chunn & Associates is a state-certified consulting firm specializing in multicultural and cause-related public relations and marketing. The company does cause-related marketing, strategic planning, community relations, corporate communications, "guerrilla" marketing, event planning and management, public affairs, media relations and training. Since 1991 Kelley Chunn and Associates has established a respected presence in the marketing and public relations industry, and an excellent reputation for service delivery. To meet a wide variety of client needs, we use a collaborative approach which combines the multiple talents of copywriters, graphic designers, videographers, photographers, researchers, event managers and media planners. By doing so, Kelley Chunn & Associates effectively supports your organization's efforts to build relationships with the diverse audiences of today's expanding multicultural markets and promote social change.Representative Client ListBoston Redevelopment Authority: Rose Kennedy Greenway Project Boston Public Health Commission Boston Neighborhood Network Television Gillette Staples, Inc. Harvard School of Public Health Black Ministerial Alliance of Greater Boston The Greater Boston Convention and Visitors Bureau The New England Conservatory Associated Fundraising Professionals Third Sector of New England Emerson College The Commonwealth Institute Poppa B's Restaurant Children's Services of Roxbury Nellie Mae Education Foundation The Hayden Foundation The MA Department of Public Health ACT Roxbury: The Roxbury Film Festival The Wang Center for the Performing Arts FleetBoston Financial Women's Entrepreneurial Connection Dana Farber Cancer Institute The ?Amistad to Boston? ProjectOur Philosophy: Actions do speak louder than words: We believe in the principle of cause-related marketing through which you make a difference and foster valuable relationships by strategically aligning your organization with a social cause. Community Relations: Stay in touch with your "grass roots" audience because they act as a powerful reality check. Media Relations: To generate coverage, clearly define your message and provide information that is newsworthy. Of course, it also helps to develop relationships with the media. There are no guarantees - only access. Corporate Communications: Figure out who you are and what you stand for. Then tell your internal and external audiences about it - consistently. Event Planning: It takes time, money and logistical support to build excitement and attendance for a major event. Public Affairs: Help to shape your regulatory environment by developing effective involvement in public policy.Overview We are living in a time of diversity. As the speed and direction of demographic and social change intensifies, public relations practitioners and marketers face the increasing challenge of effectively managing culturally sensitive communications between organizations and diverse populations. Cultural sensitivity means survival in a competitive marketplace. In the United States, there is enormous growth in spending power among people of color including African Americans, Latinos, Asian Americans and Native Americans. These consumers have an estimated annual purchasing power of more than one trillion dollars. As incomes and birth rates rise, so will economic clout. An advertising, public relations and marketing mix that reflects cultural sensitivity and understanding of these burgeoning markets will reap financial and social rewards for organizations positioning themselves in the newly unfolding 21st Century. ServicesStrategic Planning Community Relations Media Relations Corporate Communications Grassroots Marketing Event Planning & Management Branding Training Public Affairs Market Research Case StudiesSister's Together: Move More Eat Better Amistad to Boston Democratic National Convention