2040 MARKET ST, SUITE 518 PHILADELPHIA, PA 19103 Get Directions
2040 MARKET ST, SUITE 518 PHILADELPHIA, PA 19103 Get Directions
We Turn Clicks Into Clients
Our Steps For “Turning Clicks Into Clients®”
At Results Driven Marketing, it is our philosophy that we care about getting you clients. We want the people who visit your site to be potential customers. And the goal of digital marketing is that these potential or prospective clients sign up for a service you provide or buy your product.
That’s when you get paid. We want and need people to search deeper into your site learning more about your product or service line. These steps are what we call “sort of conversions.” But what counts is people buying or signing up for your service and getting you paid. Here are the 5 key steps we use when Turning Clicks Into Clients®:
Research
Research, research, research, and just when you think that that the research is enough research some more. What do we mean by research? We interview our clients and find out exactly what websites they like and why they like them. What do they like about the competition’s websites? What don’t they like about their own website? You will find that it is a lot more than just figuring out what ad words to string together. It is a crucial topic on its own. Especially the part about knowing the client’s industry.
Getting the Campaign Running
At this point, most agencies will tell you that they need at least a few weeks to make sure that the campaigns are running well. And during this time they will be going in and making changes. Finding keywords that work, removing those that don’t work. Blocking out certain keywords so that your traffic appears to be within the parameters for success. Making sure that if your service area is geographic that towns with the same name from other states get excluded. We do all of this, and we do it as well or better than most other agencies.
The Human Factor
We are true believers in the people factor in our business and our client’s businesses. So even though all of our campaigns are tracked using specialized software and phone numbers we still have a team of people monitoring the steps of the campaign. We assign tracking phone numbers to your website so that when someone responds to an ad or search and then calls, we capture the data.
We have a strategy team assigned to each account which reviews data and makes changes regularly. The team is like an orchestra, all following the “maestro” (Our account managers) direction. Each day, the first thing that happens (after coffee) is that staffers log into each client’s telephone tracking system. They listen to the previous day’s call. They rate the calls and note any problems or distinctions. A log is kept for each client, and it is passed to the strategy team. Information is reviewed, problems noted, and clients are notified of problems. Client’s are also informed of outstanding service that may have been provided. These steps are taken every business day!
We have developed a “top ten phone etiquette problems”. We run analytics regularly on our client’s website(s). The result is that the search engines respond better to the website. Potential clients/customers respond better because the site(s) is fast. We make comparisons to their major competitor’s websites. We test the back-end of the competitors’ website, and this data provides us with ideas that we use to better our client’s marketing results. This part is software driven, but a real person interprets the data and advances change in our systems.
Generating ROI from the Data
So everybody’s happy, right? Our client, the software vendors, the search engines, just about everybody, except us. Why aren’t we happy? We haven’t completed the most important step in the process for the client. We haven’t generated any actual Return on Investment.
Which are the verifications and financial validations of the client’s “real” return on the digital investment strategy?
So here is where I admit that while I pulled the curtain back, I didn’t open the small door behind the curtain. This door holds the key to making the client stay with you for a long time. That key unlocks the secret to our success, proving to the client, using their actual figures how much revenue that they generated. We show the client, in writing, that for every $1.00 spent with us, they received X dollars back. It is an easy process to start and a rewarding one for both our client and us. This data is shared and reviewed monthly with our client’s upper management. This is the very heart of what we do. We turn clicks into clients, and that’s what the business owners want. Clients, not impressions.
Digital Marketing Experts
Our mission is to dedicate our time and energy to grow your business by innovative strategies that implement successful Return On Investment.
We break SEO down into three basic areas: Content, Links and the growing world of Artificial Intelligence.
We manage your PPC based on a proven formula for ROI.
We get your website found online, clicked on by potential clients and give your business every chance it needs to pitch your services to interested potential clients.
Your campaign will be run by polished professionals who work behind the scene to ensure optimal performance. Whether you are looking to brand your business through display ads or gain instant exposure across all major search engines, Results Driven Marketing™ can help you get there.
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