LOS ANGELES (April 11, 2013) – Dun & Bradstreet Credibility Corp., the leading provider of credit building and credibility solutions for businesses, today announced an innovative new platform that enables publishers to complement and enhance their traditional print-based directories with a digital channel to connect buyers and sellers. The Credibility Review Business Marketplace will enable publishers to launch and manage robust online solutions for their partners, vendors, and customers.
“As with the 3 Cs of credit – capacity, collateral, and character – we have created a unique combination of 3 Cs for the online world: content, credibility, and creditworthiness,” said Jeff Stibel, Chairman & CEO, Dun & Bradstreet Credibility Corp. “We have already signed up an exciting roster of partners that we will be announcing soon, which together with D&B Credibility, will allow both buyers and suppliers to feel confident that they are working within the most credible B2B marketplace available.”
The Credibility Review Business Marketplace gives the benefit of real time credibility data – a first in the directory services marketplace – along with additional knowledge gathered from multiple sources, including in-depth content from the publisher, social media, real-time data, and the Internet to help with business decision-making. The marketplace is positioned to quickly become the solution for brands that stand to benefit from a fully integrated dynamic and interactive multichannel B2B value chain. The platform is powered by the D&B Credibility Review, an online business directory that features the profiles of over 30 million businesses.
About Dun & Bradstreet Credibility Corp.
Dun & Bradstreet Credibility Corp. is the leading provider of credit building and credibility solutions for businesses. The company helps businesses establish their credit with a D&B® D-U-N-S® Number and provides the only business credit solution available to companies looking to build, monitor, and impact their business credit and credibility. The company’s headquarters are in Los Angeles, CA with offices throughout the United States. For more information on the company, please visit www.DandB.com or follow the company on Twitter via @DandB.